Branding Commission for Twitch streamer Squidinkidink, Squid wanted a personality filled visual style that would complement her personality across social media and on stream. After a thorough brand discovery session to explore Squid's personal style, her favorite aesthetics, and the qualities she would want her branding to exude, we gathered inspiration and strategized to came up with a list of specific deliverables. I also took the opportunity to document her personal color preferences, and her appreciation for styles inspired by 90s acid rave graphics, smiley faces, and fun trippy patterns!
The entire brand process was executed with a lot of communication, making sure the streamer was confident through every step of production.
Some of the highlights of this commission have to be Squid's new Starting Soon and Be Right Back stream scenes, alongside her Twitch panels and new social media banners on Twitter and YouTube. We also selected and edited a brand new profile photo that reflected the new purple color palette.
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